The use of Jingles
With new ways of advertising coming out I have noticed that Jingles are being used less and less in TV and radio commercials. Some new tactics used in commercials are humor, the shocking approach, and strange ideas that just make the customer remember the product. As of now the only commercial I can actually think of with a jingle is that one where there are a bunch of girls sitting on the beach and singing the phone number of some cable/internet service. The guy comes in and kind of raps the information about it and it seems like a big party. At the end the girls repeatedly sing the phone number to call, and it is extremely obnoxious. Other than that, jingles have kind of lost their appeal. I wonder what will be the next best way to reach the audiences.
