Lately, I have been looking at the consistency of specific campaigns and have noticed that it’s not always about a new approach to continue to reach the audience. Sometimes, using the same approach and just adding in a different detail each time is what builds the awareness of the brand and gives it status. One of the companies that sticks out in my mind as to doing just this would definitely be the Absolut print ads that they put out. With a common motif of the vodka bottle in the center of the page and some sort of phrase starting with Absolut a person will definitely be able to identify with this brand. This is a smart tactic and probably saves some money in the creativity area. I guess it goes with the saying “if it isn’t broken don’t fix it.”
