So when rewatching all of the ads from the Superbowl, the one I liked best was the Justin Timberlake. The reason I really liked it was because thought actually went into the commercial. Also, it wasn’t the funniest commercial; however, it had something more. It took the idea of sipping the product through a straw, which the consumer must to do get closer to free mp3s. The action of Justin getting sucked closer and closer to the person drinking the Pepsi drew the person watching the commercial in. With this, more and more people would be curious to find out what was happening to Justin. Also, I felt Pepsi was really good about using celebrity endorsement with this commercial and the bobble head commercial. It shows consistency. And that’s what makes a good brand.
