So I was thinking about different types of commercials that I thought were interesting and this one about the Berries and Cream Starburst one. It is interesting because it uses a different form of humor to attract the audience. With this commercial, it takes the basic idea of Starburst coming out with a new flavor, and takes it to the next level. Instead of showing the product, since it is already well known, it has a leprechaun-like man get really excited about the new flavor. He then sings and dances about it and says how much he loves it. There is no real hook about the product which is normally done but just someone who is really excited about the new flavor. The idea is brilliant!!
