May 2008
5 posts
Final Part Two
Being a Business Marketing major I have been interested in how to effectively reach the target market. I have chosen to double minor in Advertising and Fashion Merchandising. Advertising is always something that I have been interested in and I enjoy doing both the creative parts as well as the noncreative parts. One of the things I like most about my newfound media literacy is the fact that I...
Ads with more than one meaning
Basically, I’d like to start off by saying that I don’t find anything wrong with ads being printed in more than just English in the United States. Following along with the telephone menus and the choose a language button at the ATMs, I think it is very commonplace to see Spanish or any other language offered whenever English is as well. While I don’t have a problem with it, I...
Tabloids
When thinking of an interesting part of media tabloids definitely come to my mind. If I was say a famous actress and my every move was watched, I would probably go crazy. Furthermore, if false information was put into magazines about me on a weekly basis, I would be furious! I find it amazing that some things that are allowed to be published are based on complete rumors and assumptions! I...
The use of Jingles
With new ways of advertising coming out I have noticed that Jingles are being used less and less in TV and radio commercials. Some new tactics used in commercials are humor, the shocking approach, and strange ideas that just make the customer remember the product. As of now the only commercial I can actually think of with a jingle is that one where there are a bunch of girls sitting on the beach...
Lately, I have been looking at the consistency of specific campaigns and have noticed that it’s not always about a new approach to continue to reach the audience. Sometimes, using the same approach and just adding in a different detail each time is what builds the awareness of the brand and gives it status. One of the companies that sticks out in my mind as to doing just this would...