May 2008
5 posts
Final Part Two
Being a Business Marketing major I have been interested in how to effectively reach the target market. I have chosen to double minor in Advertising and Fashion Merchandising. Advertising is always something that I have been interested in and I enjoy doing both the creative parts as well as the noncreative parts. One of the things I like most about my newfound media literacy is the fact that I...
Ads with more than one meaning
Basically, I’d like to start off by saying that I don’t find anything wrong with ads being printed in more than just English in the United States. Following along with the telephone menus and the choose a language button at the ATMs, I think it is very commonplace to see Spanish or any other language offered whenever English is as well. While I don’t have a problem with it, I...
Tabloids
When thinking of an interesting part of media tabloids definitely come to my mind. If I was say a famous actress and my every move was watched, I would probably go crazy. Furthermore, if false information was put into magazines about me on a weekly basis, I would be furious! I find it amazing that some things that are allowed to be published are based on complete rumors and assumptions! I...
The use of Jingles
With new ways of advertising coming out I have noticed that Jingles are being used less and less in TV and radio commercials. Some new tactics used in commercials are humor, the shocking approach, and strange ideas that just make the customer remember the product. As of now the only commercial I can actually think of with a jingle is that one where there are a bunch of girls sitting on the beach...
Lately, I have been looking at the consistency of specific campaigns and have noticed that it’s not always about a new approach to continue to reach the audience. Sometimes, using the same approach and just adding in a different detail each time is what builds the awareness of the brand and gives it status. One of the companies that sticks out in my mind as to doing just this would...
April 2008
7 posts
Glamour
As stated in the textbook glamour is “in the use of well-known celebrities to sell products and in the depiction of models who appear to be happy, without flaws, and satisfied.” The presence of glamour leads to envy by surrounding people. In “How to Get Ahead in Advertising” glamour is shown when the main female character is complaining to the other woman about how her...
Uses of a Brick
Really heavy paperweight A weapon to throw at someone A nice uncomfortable place to sit Used as workout weight to lift
March 2008
1 post
February 2008
15 posts
I guess when looking at a specific TV show it is hard to see what is portrayed as the hero, because for everyone, this hero is different. I feel like in every show there is the hero that the writer wants the audience to grow attached to. However in general, I think the hero is the happy ending at the end of almost every TV show. When watching one, everything is fine until some sort of conflict...
"The Century of the Self" response
In response to the documentary, what I thought was most interesting dealt with what A Abril (not sure of the name) was trying to convince Bernays. He said that smoking a cigarette was a symbol of the penis and that if women smoked them, they would have their own themselves. I thought this was an interesting way of marketing cigarettes. It shows the difference in time about how equality between...
Superbowl Ad →
So when rewatching all of the ads from the Superbowl, the one I liked best was the Justin Timberlake. The reason I really liked it was because thought actually went into the commercial. Also, it wasn’t the funniest commercial; however, it had something more. It took the idea of sipping the product through a straw, which the consumer must to do get closer to free mp3s. The action of Justin...
original →
Along with this ad I’ve seen a couple of the Midori ads in magazines and such. What strikes me about these ads is the fact that they never have any text. In most of them this green and pink color scheme is there, with almost everything else kind of dulled out. This must have been edited in some way to do that. But what I love is the fact that they don’t even have to say anything...
http://www.youtube.com/watch?v=WEJJUGJZxpU So for this commercial, Orbit takes a new spin on the “dirty mouth”. Usually, they get the mouth physically dirty with mud of some sort. With this commercial, they use an argument which forces them to all say “dirty” words. It’s cute because it uses really juvenile attacks, so you will remember it. At the very end,...
In this ad what I find interesting is the fact that the iPod is tying into another Apple product. The Mac computer takes pictures through the photo booth and one of the settings has this sheet of different colors. I like how Apple uses this idea to incorporate into the iPod. It shows that it is promoting different products within the same company. Maybe this way, more people will get iPods...
So I was thinking about different types of commercials that I thought were interesting and this one about the Berries and Cream Starburst one. It is interesting because it uses a different form of humor to attract the audience. With this commercial, it takes the basic idea of Starburst coming out with a new flavor, and takes it to the next level. Instead of showing the product, since it is...
January 2008
4 posts
Nissan X Trail Commercial
http://www.youtube.com/watch?v=3m-y-qAbpL0 In this commercial, there was a definite less noticed type of advertising. In most car commercials, all of the specs are just given from the announcer voice that gives the price at the end. In this commercial, there is a man speaking really fast in slang words to another man about the specs of the car. With this type of advertising, the person watching...
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